Argentinian, based in Barcelona since 2005. My early inclination toward different forms of expression led me to accessory design. After years in the industry, almost by chance and thanks to my academic background in music, I began reviewing albums for alternative media outlets.
By 2010, communication occupied nearly all my time and energy. With the social media boom and the emergence of new digital disciplines, I decided to pivot toward visual arts (illustration, photo manipulation, video art, etc.). Following an enriching period involving installations, immersive exhibitions, and performances, I joined Experimenta—Spain’s oldest and most influential design magazine—as a Junior Editor in 2014. In parallel, I worked as a freelance web designer for as long as my schedule permitted.
Through experience and a bit of luck, I established myself as Editor-in-Chief at Experimenta. Since then, I have reviewed countless projects across nearly every creative discipline and interviewed more people than I can remember. I have also served on juries for design and architecture competitions and master’s programs at leading institutions such as ELISAVA, ESDESIGN, and Veredictas. This nearly two-decade career reaches its peak with the publication of 100 historias breves sobre diseño (Brief Stories About Design – Experimenta Libros, 2026), featuring a foreword by Marisa Gallén, Spain’s National Design Award winner.
Professional Summary
“Full Stack” Senior Editor specialized in Design, Architecture, Technology, and Visual Culture for both professional and general audiences. Over 15 years of experience in editorial content, digital media, and communication projects. Expert in content strategy, editorial leadership, and SEO optimization. I combine narrative thinking, analytical rigor, and visual sensibility.
Currently focused on content strategy, creative communication, and international environments. Interested in projects that integrate content, design, and technology from a strategic perspective.
| CORE SKILLS
• Content writing, editing, and proofreading
• Editorial strategy
• Copywriting and storytelling
• Content strategy, content marketing, and SEO
• Content management systems (WordPress, Webflow, Ghost) • Al-assisted writing (ChatGPT, Notion AI, Jasper)
• Editorial leadership and team coordination
• Agile content project management
• Design and layout (Adobe Suite, HTML/CSS)
• Data analysis and performance tracking (Google Analytics)
| PROFESSIONAL EXPERIENCE
Publishing Consultant | Blok Design 2026 – Present
• International Strategy: Advise a Canadian publication on market entry, distribution logistics, and commercialization strategies across Europe.
• Editorial Alignment: Provide strategic guidance on editorial direction to ensure content relevance for European audiences.
• Digital Growth: Oversee social media strategies and audience development initiatives to maximize regional reach and engagement.
Editor & Content Strategist | Experimenta. 2014 – Present
• Producing and editing content focused on design, innovation, and visual culture • Leading digital content strategy and SEO initiatives
• Increased organic traffic by 45%
• Collaborating with designers and developers on editorial projects
• Mentoring junior writers and overseeing editorial quality
• Shaping editorial direction and content positioning within the design and visual culture space
• Serving as jury member in academic and professional design contexts
Founder & Editor | Verboten Magazine 2012 – 2014
• Created and developed an independent digital and print magazine on visual culture
• Defined editorial vision, content strategy, and brand identity
• Managed full content lifecycle: writing, editing, design, and publishing • Coordinated contributors and built a creative community
Press Officer | Sala Bloc Barcelona 2013 – 2014
• Media Coordination: General oversight of media relations and outreach.
• Interviews: Managing and coordinating interviews with artists and stakeholders.
• Press Events: Organizing press conferences and media events.
Accessory Designer (Freelance) 2005 – 2013
• Product Design & Development: Full cycle from concept to product development, supplier management, and visual brand communication.
• This period consolidated my aesthetic judgment and technical knowledge of the creative sector—foundational elements of my subsequent editorial career.
| EDUCATION & PROFESSIONAL CERTIFICATIONS
• Professor of Arts with a specialization in Music (1995–1998). Provincial Conservatory of Music of Tucumán, Argentina
• Communication Sciences (2000–2005). National University of Tucumán, Argentina.
• Authoring, Design & Layout: 100 historias breves sobre diseño (Experimenta Libros, 2026).
• Expert Committees: Jury member for ELISAVA, ESDESIGN, and Veredictas Awards.
• Technical Specialization: Advanced training in UX Writing, Strategic SEO, and AI applied to content.
| VOLUNTEER EXPERIENCE
ACIDH (Catalan Association for Human Development and Integration) 2026 – Present
Lead weekly football training sessions and manage match days for a team of teenagers with borderline intellectual functioning.
| LANGUAGES
• Spanish: Native
• English: Advanced (C1)
• Catalan: Intermediate