Argentinian, based in Barcelona since 2005. My early inclination toward different forms of expression led me to accessory design. After years in the industry, almost by chance and thanks to my academic background in music, I began reviewing albums for alternative media outlets.
By 2010, communication occupied nearly all my time and energy. With the social media boom and the emergence of new digital disciplines, I decided to pivot toward visual arts (illustration, photo manipulation, video art, etc.). Following an enriching period involving installations, immersive exhibitions, and performances, I joined Experimenta—Spain’s oldest and most influential design magazine—as a Junior Editor in 2014. In parallel, I worked as a freelance web designer for as long as my schedule permitted.
Through experience and a bit of luck, I established myself as Editor-in-Chief at Experimenta. Since then, I have reviewed countless projects across nearly every creative discipline and interviewed more people than I can remember. I have also served on juries for design and architecture competitions and master’s programs at leading institutions such as ELISAVA, ESDESIGN, and Veredictas. This nearly two-decade career reaches its peak with the publication of 100 historias breves sobre diseño (Brief Stories About Design – Experimenta Libros, 2026), featuring a foreword by Marisa Gallén, Spain’s National Design Award winner.
Professional Summary
“Full Stack” Senior Editor specialized in Design, Architecture, Technology, and Visual Culture for both professional and general audiences. Over 15 years of experience in editorial content, digital media, and communication projects. Expert in content strategy, editorial leadership, and SEO optimization. I combine narrative thinking, analytical rigor, and visual sensibility.
Currently focused on content strategy, creative communication, and international environments. Interested in projects that integrate content, design, and technology from a strategic perspective.
Key Skills
- Writing & Editing: Content writing, copyediting, and proofreading.
- Narrative: Copywriting and storytelling.
- Marketing & SEO: Content strategy, content marketing, and SEO optimization.
- Product & UX: UX Writing and microcopy.
- CMS Management: WordPress, Webflow, Ghost.
- Communication: Design and implementation of newsletters, press releases, profiles, and reports.
- Applied AI: ChatGPT, Notion AI, Jasper.
- Leadership: Editorial management and team coordination.
- Project Management: Agile environments.
- Design & Layout: Affinity Suite, Adobe Creative Cloud, HTML/CSS.
- Data Analysis: Google Analytics.
Professional Experience
- Author, 100 Brief Stories About Design (Experimenta Libros, 2026).
- Editor-in-Chief / Editor | Experimenta. The leading media outlet for design, architecture, and visual culture in the Spanish-speaking world (2014–Present).
- Junior Web Designer: freelance.
- Press Officer | Sala Bloc Barcelona (2013–2014).
- Founder & Editor | Verboten Magazine. Independent visual culture magazine created from the ground up (2012–2014).
- Jury Member | ELISAVA, ESDESIGN, and Veredictas.