Argentine, based in Barcelona since 2005. My early inclination toward different forms of expression led me to accessory design. After years of working in this sector, almost by chance and thanks to my academic background in music, I began reviewing albums for alternative media.
By 2010, communication occupied almost all of my time and energy. With the social media boom and the emergence of new disciplines resulting from digitalization, I decided to make the leap into visual arts (illustration, photo manipulation, video art, etc.). After an enriching journey through installations, immersive exhibitions, and performances, in 2014 I began working as a junior editor at Experimenta, the oldest and most relevant design magazine in Spain. In parallel, and until my obligations allowed, I worked as a freelance web designer.
Over time, with experience and a bit of luck, I managed to establish myself as Editor-in-Chief of Experimenta. Since then, I have not only reviewed countless projects from practically all creative disciplines and interviewed more people than I can remember, but I have also participated as a jury member in various design and architecture competitions and master’s degrees for leading institutions such as ELISAVA, ESDESIGN, and Veredictas. A career of almost two decades that reaches its peak with the publication of “100 historias breves sobre diseño” (100 Brief Stories about Design).
Professional Profile
“Full Stack” Senior Editor specialized in Design, Architecture, Technology, and Visual Culture for professional and general audiences. More than 15 years of experience in editorial and digital content and communication projects. Expert in content strategy, editorial leadership, and SEO optimization. I combine narrative thinking, analytical rigor, and visual sensibility.
Author of “100 historias breves sobre diseño” (Experimenta Libros, 2026) with a prologue by Marisa Gallén, National Design Award (Spain).
Currently focused on content strategy projects, creative communication, and international environments. Interested in projects that integrate content, design, and technology from a strategic perspective.
Key Skills
- Content writing, editing, and proofreading.
- Copywriting and storytelling.
- Content strategy, content marketing, and SEO.
- UX Writing and microcopy.
- Content management (WordPress, Webflow, Ghost).
- Design and implementation of newsletters, press releases, profiles, and reports.
- Applied AI (ChatGPT, Notion AI, Jasper).
- Editorial leadership and team coordination.
- Project management in agile environments.
- Design and layout (Affinity, Adobe Suite, HTML/CSS).
- Data analysis (Google Analytics).
Professional Experience
Participation as a jury member at ELISAVA, ESDESIGN, and Veredictas.
Author of “100 historias breves sobre diseño” (Experimenta Libros, 2026).
Editor-in-Chief / Editor | Experimenta. Leading media outlet in design, architecture, and visual culture in the Spanish-speaking world (2014–Present).
Junior Web Designer.
Press Manager | Sala Bloc Barcelona (2013–2014).
Founder and editor of Verboten Magazine, an independent visual culture magazine created from scratch (2012–2014).